Charter Communications and its Spectrum brand has spent the last couple of years reimagining its pay-TV product for a streaming era. The strategy shift, which began with last year’s high-profile carriage dispute with Disney, now sees most of the company’s TV plans include access to streaming services, including Disney+, Hulu, ESPN, Paramount+, Peacock, Fox One, HBO Max and AMC+, among others.

So Spectrum now wants to encourage its customers to take advantage of those subscriptions, which the company says provides more than $125 per month in value, by launching a new Spectrum app store in its mobile app and on its website, which is meant to streamline that process.

Charter Communications and its Spectrum brand has spent the last couple of years reimagining its pay-TV product for a

See Full Page