Chip Wilson has been making headlines in publications around the city, but he wrote a headline of his own in a Wall Street Journal op-ed about the very brand that he founded.

On Tuesday, a day before news broke that Wilson had been fined for his anti-NDP election signs that were put up before the last provincial election, he had an op-ed published in T he Wall Street Journal , suggesting that the brand he founded was in a decline, with the headline reading, “lululemon: In a nosedive.”

His op-ed states that while the popular brand still appears good on paper, “it’s losing its soul.”

Wilson also offered some suggestions on how the brand could recover, including putting the product and brand back at the centre. He also suggested the brand empowers “creative leadership over merchan

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