The largest audience for curling happens every four years, but in a window when Canadian clubs are four to five weeks from closing for the season.

Curling Canada is urging clubs across the country to capitalize on the Olympic bump with a "Grow The Game" campaign.

The organization hopes that the 2026 Olympic Games in Milan and Cortina, Italy, which run Feb. 6-23, will get more people wanting to try the sport at that time.

Hosting Olympic curling watch parties or open houses, or learn to curl sessions, while people are feeling the buzz of watching the sport at its highest level, are some suggested options.

"People see it, they want to try it," said Bobby Ray, Curling Canada's director of club development and member services.

"We need to get people on the ice right there and then when th

See Full Page