Chennai (Tamil Nadu) [India], October 9 (ANI): Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited , today launched Tamil Nadu's iconic personal-care brand Velvette in a new and contemporary avatar, in collaboration with the CK Rajkumar family.

Staying true to its promise of providing 'global quality at affordable prices', RCPL presents the new Velvette with a range of high-quality premium personal care products, according to the press release.

The new Velvette is a true presentation of the youth's aspirations that can be met through a perfect blend of legacy formulations and advanced technologies. Representing this philosophy, RCPL has roped in emerging icon and widely popular actress Krithi Shetty as the Velvette brand ambassador.

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