The story so far:

App-based food delivery has been facing a shake-up in Tamil Nadu in recent months. Breaking new ground, restaurants from smaller towns such as Namakkal and Cuddalore have logged off popular app-based food delivery giants Swiggy and Zomato. They have instead on-boarded Zaaroz, a lesser-known, homegrown alternative.

Why are restaurants switching platforms?

Restaurateurs cite high commissions, unilateral discounts, and poor communication from the big players as reasons for the platform migration. Restaurants claim they have to pay a commission, sometimes ranging between 30% and 35% plus GST to Swiggy and Zomato. Besides, the apps unilaterally offer deep discounts to customers, denting profits.

In small towns, the hoteliers are largely skilled businessmen but not fully di

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