DSP Mutual Fund has launched an investor awareness campaign titled 'No More', to encourage retail investors to pause and reflect on their investment decisions rather than be swayed by short-term market returns.

Speaking to Moneycontrol , Kalpen Parekh, CEO of DSP Mutual Fund said the campaign is rooted in a simple truth, that good investing begins with self-awareness. “Investors don’t always need more action to chase returns; more often, they need to pause and reflect on their own behavior. Through this campaign, we hope to encourage people to acknowledge their own behavioral follies. Acceptance is the first, and most important, step toward better investing,” he said.

The campaign, live across India’s eight largest airports and featured in leading newspapers, is designed for impact, no

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