Netflix is running experiments constantly. It’s part of their DNA to test new things and A/B test variations to make their platform as well-engineered as possible, for the best engagement and to get you watching your new favorite titles as soon as possible. Usually, most of these tests are under the hood and not easily identifiable. Still, overnight, Netflix rolled out a significant change on its web interface: it removed Netflix Original branding from its tiles.

Update (10/10/2025): Netflix declined to comment, and some users are reporting the badges have also been removed from iPhones.

For years now, Netflix’s 16:9 titles across its web interface have featured a little red Netflix logo in the top left if a title is a Netflix Original and nothing if it’s a licensed piece of content. Of

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