NEWARK, New Jersey (WABC) -- The New Jersey Transit on Thursday announced its latest initiatives to improve customer service for its more than 90,000 customers.

The new plans will include the creation of customer and station care teams, most notably at Newark Penn Station.

New NJ Transit President and CEO Kris Kolluri says he started working on this plan when he took office last month.

"None of this is cheap, but for us it is money well spent," Kolluri said.

Part of the initiative will now have customer care ambassadors -- wearing bright orange shirts and vests -- located at Newark Penn to help riders get to the right gates and buses.

"Sometimes they get confused and they don't know which way the train is going," customer Derrick Hobby said. "It'll be a big help.

One of the biggest

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