In addition to being one of the greatest sportsmen of all time, Roger Federer is a global icon whose influence extends well beyond the tennis court. With his elegant style, calm demeanor, and impeccable sportsmanship, he became a brand as powerful as his forehand.

However, one of the most influential figures in fashion, Anna Wintour, played an unexpected yet pivotal role in his journey from tennis champion to billionaire.

How Wintour Helped Federer Off the Court

When Nike Walked Away

For two decades, Federer and Nike were inseparable. The RF logo became his identity. So when the Swiss legend swapped Nike for Uniqlo in 2018, fans and spectators were stunned.

But according to Tony Godsick, Federer’s longtime agent and business partner, the story wasn’t what people thought.

“He didn’t l

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