Netflix is marking ten years in Italy in Rome this week with the streamer’s co-CEO, Ted Sarandos, in the Italian capital to mark the occasion , but its impact is deeper than simply a decade of work.
Netflix’s VP of Original Content for Italy, Eleonora Andreatta, says the streamer has “broken taboos” that the industry held for decades and become part of life for many of its subscribers. For one, Italian-language series and films were rarely dubbed into English until 2017’s Suburra: Blood on Rome was launched – a move that meant language was no longer a barrier to the rest of the world and that producers could dream bigger, more ambitious ideas.
In an interview with Deadline this week, Andreatta – known to all as ‘Tinny’ – says Netflix’s entry into the Italian market gave her an “imme