In a small North Carolina town that has long been the heart of American furniture making, Fairfield Chair is doubling down on what it does best: Handcrafted pieces touched by more than 100 pairs of hands before they leave the factory floor.

As the U.S. furniture market grapples with a new 30% tariff on upholstered imports, the family-owned company, now in its second century, sees an opportunity for its "Made in America" brand.

"I remember going on vacations as a child and in hotels, my dad flipping the cushions up so that he could see who made the furniture wherever we were," said Anne-Lindsay Beall, lead director at Fairfield Chair. "It was really embarrassing at the time. Now I get it."

Beall's home is like a mini Fairfield showroom.

"I've got this couch that I've had for years an

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