Diarmuid Crowley, Chief Executive Officer of Druid Sport, which was recently appointed as the exclusive commercial representative of the Argentine Football Association (AFA) in the Indian subcontinent, explained what the fervent football fans in India can expect when the FIFA World Cup Champions and the possibility of football demigod Lionel Messi grace the field in Kerala to compete in a friendly fixture.

Druid Sport is an international sports marketing agency with a track record of delivering cross-market partnerships for significant sports properties. This collaboration comes as Argentina prepares to visit Kerala this November for a special international friendly, in the lead-up to the 2026 FIFA World Cup campaign, which may be Messi’s last World Cup appearance.

In August, AFA announc

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