Game over or next level? The generative AI debate in video game creation Joshua McNichols October 10, 2025 / 8:26 am

Electronic Arts, the video game company that sold for $55 billion this month, has said it's investing heavily in generative AI.

Many video game players in areas like Seattle are concerned this trend could put their favorite game developers out of work.

Electronic Arts’ $55 billion sale hasn't closed yet, but it's already sending shockwaves through Seattle’s video game industry. It's not just because a lot of people in Seattle worked on EA games, but because the company is banking its future on generative AI.

Generative AI has created a cultural conflict so deep, it's sliced the video game industry in two like a battle axe through a rotten zombie.

On one side are

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