Sacramento bakery reclaims 'Spanglish' in its own way

SACRAMENTO, Calif. —

A new bakery in Sacramento is celebrating the Mexican-American experience and is reclaiming "Spanglish" in its own way. No Sabo Concheria is blending the tradition of the past and the innovation of the future.

For 32 years, Luis Rojas has been baking pan dulce from scratch. He learned how to make the Mexican sweet bread recipe as a teen in Oaxaca, Mexico.

Today, the Rojas family owns and operates No Sabo Concheria in Midtown Sacramento, specializing in conchas.

"The way I describe it is like a pillowy kind of bread with a soft paste on top. It gets its name concha from looking like a seashell," said Luis' daughter, Suzett Rojas, who also works at the bakery. "It's a desert that we grew up eating, that almost every Mexican will recognize. It's a staple in our childh