Disney has been marketing the hell out of the new Tron movie ( Jared Leto be damned, I guess ), and the latest attempt pushes an update into the cabin of Tesla vehicles.

Essentially, this update applies a Tron Ares skin to the car’s built-in navigation and changes the interior RGB lights to red.

What’s peculiar about it is that this opens the door to more in-car advertising, which I don’t think any of us want to see. We already lost TV screens and the internet to a death spiral of ads; do we really need to inject them into cars?

I will also note that Tesla isn’t calling this an advertisement, so it’s not confirmed that any money changed hands for this, but if I had to guess based on all the marketing Disney has been doing around this film, I’d expect that this was a paid campaign.

I’d

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