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WIND AND SEA has never been a brand to play it safe. Known for its sharp creative direction and streetwear sensibilities, the Japanese label has built a reputation for collaborations that blend subculture with mainstream icons. Now, the brand is once again linking up with the NBA for its 2025 collection — a lineup that dives deep into the spirit of basketball, not through the lens of championships, but through the drama, emotion, and artistry that define the game’s greatest moments.
This latest collaboration isn’t just another retro nod to basketball history — it’s a thoughtful exploration of competition itself. By focusing on the “Conference Finals” rather than the “Finals,” WIND AND SEA redefines what success means in sports and culture alike. The concept ho