New California law forces streaming services to turn down the volume on ads. Will it catch on nationwide?

California’s Legislature jas passed a new law aimed at stopping advertisements from raising the volume on streaming services.

The new law, SB576, which was signed by Gov. Gavin Newsom this week, said ads cannot be louder than the primary video content that is being watched, per BBC. It builds on a federal law that sets the volume of ads on broadcast TV and cable stations.

Opponents to the law argued that it would be difficult to implement, since streamers don’t have the same control over ad volume as broadcasters do.

Multiple streaming platforms, such as Netflix and Hulu, have their headquarters in California, according to BBC.

“Californians don’t want to hear commercials at a volume any louder than what they were previously enjoying their program at,” Newsom wrote on X on Monda