One hundred days into the job, Canadian Soccer Business boss James Johnson has released his vision for the future.

Titled "One Identity. One Story. One Collective, Fuelling Canadian Soccer Together," the 18-page document talks of everything from putting women's soccer centre stage to growing CSB's broadcast rights to include international soccer leagues featuring Canadians and expanding its media reach.

In many ways, the document is also about trying to rebrand CSB, which has been seen as wearing a black hat by many, given its controversial deal with Canada Soccer.

Canadian Soccer Business, which shares the same ownership as the men's Canadian Premier League, looks after marketing and broadcast rights for both Canada Soccer and the CPL, now in its seventh season.

Canada Soccer is belie

See Full Page