PARIS — The Sephoria beauty festival has just globetrotted to Paris, where it’s being held in a Left Bank venue Friday and Saturday.

The multilevel, sweeping extravaganza, sprawling over two floors and featuring more than 45 brands, is housed at the Maison de la Mutualité.

“Sephoria never ceases to reinvent itself, and therefore create new dimensions for clients who are going to come and visit,” said Catherine Spindler, president of Sephora ’s Europe and Middle East operations, speaking at a press conference Thursday. She introduced this session of Sephoria Paris and also shared her strategy since starting the role eight months ago.

The LVMH Moët Hennessy Louis Vuitton-owned retailer has begun incubating beauty brands born in Europe, similarly to and how it does in the U.S.,

See Full Page