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We already know that girl group KATSEYE can command a stage, sing with incredible ability, and even turn skeptics into “EYEKONS” (the name for their devoted fan base). But there’s one thing we didn’t see coming: the pop sensations are also marketing geniuses. After their viral Gap Jeans ad earlier this fall, (their Milkshake brought the entire internet to their yard) they’re back at it, this time teaming up with 5 Gum.

In this recent collaboration with the famed gum brand, Katseye is launching a, “five-piece set that transforms the five senses into tangible, custom collectibles,” according to a release. What does that actually mean? On Sat

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