EXCLUSIVE: Strictly star James Jordan says the BBC “pigeonholed” him as the show’s bad boy — but he embraced it, turning the fiery persona into a career that made him a household name View 3 Images BBC “pigeonholed” him as the show’s bad boy (Image: Getty Images)

Strictly star James Jordan has revealed how the BBC “pigeonholed” him as the show’s bad boy — but he turned it into a career-defining role. “I was kind of pigeonholed as the bad boy,” James admitted as he spoke exclusively to Daily Star in collaboration with Freebets.com , the home of the best betting sites. “Which I’ve made a career out of and done lots of things because of like Big Brother and other shows.” ‌

He says he played up to the image early on but now sees things differently. “Maybe the first couple

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