Sometimes, one small video can start a big conversation, and that’s exactly what happened after a lawyer posted about a new app called Knot.dating. Her short Instagram video quickly went viral, drawing attention to what she called an “AI matrimonial app for the top 1% of men in India.”

The lawyer introduced Knot.dating as a platform that’s different from regular dating apps like Tinder or Shaadi.com. She explained that the app was designed for a very specific kind of user, men who earn at least ₹50 lakh a year. That’s not a small number, and it instantly got people talking.

In her video, the lawyer said, “Forget Tinder, forget Shaadi.com—this new AI matrimonial app is only for the top 1% of men in India.” She explained that while men must meet the income condition to join, women have no

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