India’s creator economy is witnessing an unprecedented boom and YouTube is at the heart of it. With over 100 million videos uploaded last year and a thriving ecosystem of diverse, creative voices, the platform has become both a launchpad for new-age entrepreneurs and a powerful space for cultural storytelling.

In this conversation with Business Today’s Riddhima Bhatnagar, Gunjan Soni, Managing Director of YouTube India, shares how the platform is fueling this growth through innovation, monetization, and AI-powered tools. She reveals that YouTube has paid over ₹21,000 crore to creators, artists, and partners in the past three years, underscoring how digital creativity is translating into real economic opportunity.

Gunjan also talks about the YouTube Shopping Affiliate Program, which mer

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