Rarely do Diwali gifts from employers meet staff approval, dissed for being indifferent, repetitive and useless. A 2023 survey by loyalty and rewards platform, Almonds AI, across 800 companies revealed that 73% of corporate employees were not satisfied with their Diwali gifts.

Taking note, companies are turning to more personalised gifting, and even using rewards platforms like AdvantageClub.ai offering customisation. The platform has a flagship Diwali campaign called ‘My Gift, My Choice’ for enhanced flexibility and gifting options, moving away from the one-size-fits-all policy commonly followed in corporate gifting. From gift cards and curated products to global brand vouchers, employees can choose from a range of options.

“We’re bringing the power of personalisation to festive rec

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