Within 24 hours of Rory McIlroy confirming his commitment to the Australian Open, tournament organizers witnessed something extraordinary. Ticket sales shattered the event’s 121-year record. Hospitality suites at Royal Melbourne sold out almost immediately. The message couldn’t be clearer—global markets are hungry for elite golf.

Fast forward to January 2025, and a similar scene unfolded in India. Bryson DeChambeau drew 8,000 to 10,000 spectators daily at the International Series India. Compare that to the typical 2,000 attendees at Indian golf tournaments. The crowds traveled from Mumbai, Chennai, and Kolkata just to watch him play. Hundreds lined up behind the driving range each morning, eager to catch his practice sessions.

These aren’t isolated incidents. They’re proof that t

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