View 3 Images

Finding beauty products that glide onto eyes easily without tugging on skin or settling into fine lines can be a difficult task. Liquid eyeliner in particular can look too stark or too dramatic for everyday occasions on mature eyes, which is why cream products are the better option.

There are not many brands on the market that make products with mature skin in mind, which is what makes Laura Geller so unique. The brand, founded by professional makeup artist Laura Geller, creates products with smooth, creamy formulas without caking or creasing.

One of the brand's most popular products is the Swipe-n-Line Instant Eye Perfecting Stick . On sale for £13 down from £23, the eyeshadow sticks come in seven shades designed to suit every eye colour.

READ MORE: M&S shoppers c

See Full Page