It’s been nearly a decade since Joe Brumm’s little-known Australian children’s series Bluey took the Asian Animation Summit by storm in Brisbane, Australia, and BBC Studios Kids & Family Managing Director Cecilia Persson remembers the moment fondly.

“We all congregated around it,” says the exec, who was an working at WarnerMedia’s children’s division at the time. “Straight out of the gate there was this incredible, emotional storytelling and at the same time you could see that Bluey was speaking to both kids and parents on their level.”

The show follows Bluey, a loveable and inexhaustible blue heeler (aka Australian Cattle Dog) puppy, and her life with her dad, mom and little sister Bingo. In each episode, Bluey uses her limitless energy to play elaborate games that unfold in ways

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