The South Carolina football program continues a year of big transitions, both on and off the field. Earlier this season, it was announced that the Gamecocks will end their long partnership with Under Armour after the 2025 campaign, signing a new apparel deal with Nike beginning in 2026 .

The move will bring one of college football’s most recognizable brands back to Columbia, marking the end of an 18-year relationship with Under Armour.

According to The Post and Courier, the 10-year deal with Under Armour will expire next summer, and South Carolina’s Board of Trustees has already approved Nike’s offer. Once the 2026–27 academic year begins, every Gamecock uniform will feature the iconic “Swoosh.”

When the current $71.5 million contract was signed in 2016, it was the second-largest ap

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