The roar of NASCAR’s engines should be just a click away, but for fans, catching every lap feels like a chase. While IMSA, a NASCAR-owned series, streams every WeatherTech SportsCar Championship race live on Peacock, NASCAR’s own Cup Series is stuck in a patchwork of cable and partial streaming that’s got fans frustrated.

The contrast is stark: IMSA’s all-in digital approach has boosted viewership 37% over five years, with a 60% spike in Peacock streams year-over-year. Meanwhile, NASCAR’s marquee races, like the 2025 Coca-Cola 600 on Amazon Prime Video, reach some screens, but many stay locked behind cable deals with NBC and USA Network.

The gap’s not just about access; it’s about vibe. IMSA’s full Peacock streams let fans dive into every moment, no cable box needed. NASCAR’s split cover

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