LOEWE Perfumes introduces its “Crafted Collection,” which includes three multifaceted perfumes : “Bittersweet Oud,” “Iris Root” and “Roasted Vanilla.” Harping on the fragrance house’s elevated vision, the new collection is said to celebrate singular scent notes by blending them with the finest ingredients and packaging them in artisanal, handblown glass bottles.

In honor of the launch, the brand called upon Sorry, Baby star Eva Victor to be the face of collection — which also serves as the first campaign under LOEWE’s new creative directors, Jack McCollough and Lazaro Hernandez. Photographed

by Tim Elkaim , the visual campaign bridges LOEWE Perfumes’ signature ethos of nature and scent.

As for the perfumes’ notes, “Bittersweet Oud” is said to be an exploration of the classic

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