The NBA is taking NBA TV into its own hands.
The league on Monday rolled out a slate of live games and basketball programming that will power its reimagined NBA streaming app, as well as its cable channel NBA TV. The news is significant because the league has not had operational control of NBA TV or its streaming business since 2008, with Warner Bros. Discovery (and before that WarnerMedia and Time Warner) operating the business for the league.
Of course, the NBA’s new TV deals left WBD mostly on the outside, and earlier this summer the company acknowledged that it would hand control of NBA TV and the NBA app back to the league for the upcoming 2025-2026 season.
The NBA is taking NBA TV into its own hands.
The league on Monday rolled out a slate of live games and basketball program