Euroleague Basketball renews partnership with adidas for the next four seasons

Euroleague Basketball and adidas will continue on a common path for four more years.

Additional details on the extension of the long-standing partnership were shared on Monday.

“Euroleague Basketball and adidas today announced the renewal of their long-standing partnership for the next four seasons, through the 2028–29 campaign. Building on more than a decade of collaboration since first joining forces in 2014, the renewed agreement highlights adidas’ position as a driving force in European basketball and deepens its commitment to shaping the sport’s future across both professional and grassroots levels.

As the naming partner of the adidas NextGen EuroLeague, adidas will continue to play a pivotal role in developing Europe’s rising stars, reinforcing a shared vision with Euroleague Bask