Hollywood movies and their marketing streak are gone nothing but hard in recent times. From A-listers embodying the spirit of their films in their fashion choices during the promotional run to their social media accounts going the extra mile to tap into the latest trends, we’ve seen it all.
Indian-American comedian and actor Aziz Ansari’s team for his new movie Good Fortune is following the same pattern, but in its own style. Staying on theme with the self-explanatory title of the American supernational comedy flick coming to theatres next week, the marketers have done their bit in owning up to the fame of online virality .
Good Fortune, coming to both US and Indian theatres on October 17, marks Ansari’s feature directorial debut. It stars quiet a few famous and beloved faces from