BBC Studios extolled the virtues of its partnership with YouTube at Mipcom on Monday.

BBC Studios digital SVP Jasmine Dawson and YouTube’s EMEA boss Pedro Pina appeared at the Cannes TV confab in a panel hosted by Map of Media’s Evan Shapiro to shed light on how the two companies – ostensibly competing for the same audiences – are working together to build their fanbases.

“Putting our audience obsession at the heart of everything we do is what makes our business work now. Being ‘fandom-first,’” said Dawson. “BBC Studios is proud to build the biggest fandoms across the world … that’s why the partnership of YouTube is so critical, because that partnership is enabling and driving that ‘creative earth’ mindset.”

Dawson cited the BBC Earth YouTube channel, which is one of BBC Studios’ l

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