YouTube has arrived on the Croisette.

For the first time in the company’s 20-year history, the content behemoth — owned by Google — has come to MIPCOM and used its first keynote session to laud the platform’s partnership with BBC Studios . Pedro Pina, vice-president, head of YouTube EMEA and Jasmine Dawson, senior vice-president of digital at BBC Studios took to the Palais stage with Evan Shapiro on Monday morning.

The pair were probed on challenging the usual norms of broadcast television in favor of creator-facing content, and why cultivating fandom — audiences that grow emotionally attached to an IP online — lies at the heart of success when it comes to tackling YouTube’s intricate ecosystem. Dawson and Pina touted the triumph of BBC Earth’s YouTube channel, one of BBC Studios’

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