Anyone looking for growth in the entertainment business outside of the world of film and TV has had their eyes on two key areas: The creator economy, and experiential entertainment.

So it makes sense that one of the most powerful behind-the-scenes companies in the creator ecosystem wants to push into the experiential space.

Night , the agency that represents creators and creator-led brands (its clients include Kai Cenat, Hasan Piker, and the Kalogeras Sisters), is acquiring Experiential Supply Co., a marketing firm that specializes in creating experiential and immersive experiences.

Anyone looking for growth in the entertainment business outside of the world of film and TV has had their eyes on two key areas: The creator economy, and experiential entertainment.

So it makes sense tha

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