GoFundMe’s CEO just said the quiet part out loud: in this economy, more Americans are crowdfunding groceries to get by.

The head of GoFundMe , Tim Cadogan, told Yahoo! Finance the economy is so challenged that more Americans are raising money to buy food—an arresting data point that captures the widening gap between household budgets and basic needs.

In a recent interview on the Opening Bid Unfiltered podcast with Brian Sozzi, he described a notable rise in campaigns for essentials like groceries, a shift from one-off emergencies toward everyday survival.

“Basic things you need to get through life [have] gone up significantly in the last three years in practically all our markets,” Cadogan said.

That evolution underscores the new economic reality for many Americans: persistent

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