Holidazzle — a longtime Minneapolis holiday staple — is evolving and rebranding.

What was a free event with lights, stage performances and vendors will remold as part of a "broader, winter-long collaborative campaign," according to the Minneapolis Downtown Council, which manages the festival.

The new effort will be called "Winterapolis."

Though Holidazzle typically was a four-day event in mid-December, the new "Winterapolis" will be a monthslong campaign from November to February, according to the council's Kittie Fahey.

While details have yet to be announced, Fahey noted the events would include "arts, culture, markets and activations citywide."

"By bringing together such partners such as arts organizations, cultural institutions, hospitality venues, retailers, city parks, and others

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