Amazon will once again beef up its workforce in the fourth quarter to handle the expected shopping surge that comes with the holidays. This year, though, it could be responsible for nearly half of all seasonal hiring in the retail sector.

The retail giant says it plans to create 250,000 jobs in the U.S. That’s on par with the number of people it hired last year—and in 2023. That not only underscores Amazon’s standing among shoppers, but it also puts a spotlight on expected slower sales at some competitors.

Seasonal hiring is nothing new. Every year as temperatures get brisker, retailers put the call out for workers looking to make some extra cash and help handle the expected stampede of shoppers. This year, though, outplacement services firm Challenger, Gray & Christmas estimates retaile

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