Apple has quietly made a significant branding move, dropping the “+” from Apple TV+ and introducing new, more colorful icons across iOS and tvOS. At first glance, it might seem like a visual refresh, but the timing and presentation suggest something far more deliberate, possibly even a hint at new Apple TV hardware.

Apple’s new vibrant Apple TV identity could signal upcoming hardware, tighter ecosystem integration, and a major living room push

As reported by MacRumors , Apple’s latest iOS 26.1 beta showcase a redesigned Apple TV icon with vibrant colors and a glass-like finish. This aligns with the company’s simplified “Apple TV” branding seen in recent press releases, confirming that Apple is gradually reshaping its entertainment ecosystem from the inside out.

Apple seems to be p

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