Your SEO Strategy Is Dying — Do This Now or Get Buried in AI Results

Key Takeaways

AI is rapidly transforming how people discover companies, demanding a new approach to search visibility.

Traditional SEO alone is no longer enough — brands must adapt or risk disappearing from AI-driven results.

For years, ranking high on Google’s results page was considered the holy grail for companies chasing visibility. But that landscape is shifting. Consumers are turning to AI tools — like ChatGPT, Claude and Gemini — instead of traditional search engines to find information. That means the old rules of SEO no longer apply.

To stay visible, companies must adapt their strategies to appear in AI-generated search results. And one of the most effective — and overlooked — ways to do that? Public relations.

Why PR now plays a critical role in AI SEO

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