It’s already been 10 years since one of the most iconic moments in recent beauty history: Kylie Jenner’s “King Kylie” era. The name — stemming from her handle on Snapchat — became synonymous with matte lips, teal hair, and fabulous mid-2010s manicures, as well as the phenomenon that was (and still is) Kylie Cosmetics.

Back in 2022, the mogul took to social media to ask fans what they would want to see if she ever made a King Kylie-themed collection . One person mentioned skull packaging. Another said they needed a glittery gloss. Others demanded all things teal — one of the hues that truly defined the time .

Cut to 2025, and it’s officially here. To mark the anniversary of her brand, Jenner recently shared a fun video campaign on Snapchat , as well as several posts on Instagram ann

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