The owner of McVitie’s has achieved record sales in its latest financial year.

Revenue at the owner of McVitie’s and Jacob’s Cream Crackers jumped to a new record in 2024 as its profit also surged, City AM can exclusively reveal.

London-headquartered Pladis, the snacking group whose brands also include Flipz, Godiva and Ülker, has posted a revenue of £3.23bn for its latest financial year, new accounts have confirmed.

The latest total is a 17 per cent increase on what the group achieved in the prior 12 months .

The owner of McVitie’s said its growth was riven by its international markets and “strong consumer demand”.

The new accounts, seen exclusively by City AM , also show that the group’s pre-tax profit jumped by 38 per cent to £180.9m in 2024 and its headcount grew from 15,077

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