PARIS UNMATCHED: To say that the most recent Paris Fashion Week was a doozy may be the understatement of the year.

Within 48 hours of the week concluding, it generated $1.1 billion in media impact value, or MIV, nearly matching this year’s edition of the Cannes Film Festival, according to preliminary data from Launchmetrics released Monday.

Launchmetrics said the figure cements “ Paris Fashion Week ’s evolution from a trade event into a key cultural moment of the year.”

The insights and data firm linked the “unprecedented impact” of the latest edition of PFW to the fact that there were “at least eight new creative leads at major fashion houses,” including at Dior, Chanel, Balenciaga, Maison Margiela, Loewe and Jean Paul Gaultier.

Indeed, discussions around Jonathan Anderson, wh

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