Australia has rolled out a multimillion-dollar campaign promoting its upcoming world-first social media ban for teens, calling it “for the good of our kids” as the December launch nears.

The A$14 million campaign, titled “For The Good Of”, will roll out across TV, billboards, and “ironically” social media starting Sunday, Communications Minister Anika Wells said on Tuesday.

Wells said the campaign aims to spread awareness about the changes coming for families, encouraging parents to “start having conversations” about the ban with their children.

‘For The Good Of Young People’

“It’s called For The Good Of, and it means for the good of our kids. We’re doing these things, ultimately, for the good of young people in Australia,” she told reporters.

The 45-second video shows a number of chi

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