A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently.

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing artificial flavors and colors in the U.S. and revealing a refreshed logo, bag design and advertising, really trying to hammer home that its chips are made with “real potatoes.”

The company said its design team made the sun “warmer and more distinct” with sun rays that beam from the logo, which it has nicknamed or “Lay’s Rays.” Lay’s also now has a color palette inspired by the ingredients of its recipes: pickle green, hickory brown, savory red and more. The red Lay’s ribbon will remain on the new bag.

“This redesign, the brand’s biggest

See Full Page