At the third annual WWD L.A. Beauty conference Oct. 6, Mary Phillips introduced herself as the founder and chief creative officer as M.Ph, which launched earlier this year.

In fact, she’s had more job titles than one could count.

“I remember at a very young age telling my parents I wanted to do makeup for movie stars,” Phillips, a veteran makeup artist who also holds an aesthetician’s license, said onstage. Her winding path included assisting various makeup artists and heading to set with the likes of Mario Sorrenti and Annie Leibowitz, and more recently includes becoming a social media phenomenon with millions of followers on Instagram.

“I get to bring all of that out into the open. After decades of gatekeeping my techniques, because I was too scared people would take them and I woul

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