Rural India has been an enigma since the moment Industrialisation and globalisation came to India, a market so shrouded in stereotypes, it's been a challenge to actively reach out to them for brands. It's often painted as a market with price sensitivity and limited access. It was high time that these outdated assumptions were challenged; that's where Aroscop comes in. Their latest survey is revealing a consumer landscape that's far complex, digital-first, and aspirational than we could have ever imagined.

Cracking the Rural Research Code

The heart and soul of this survey was Aroscop’s Ask1 platform, a vernacular survey solution built specifically to gauge the fundamental quarks of what drives the consumer behaviour across rural India, deployed across 1500 villages in 9 states from 4 di

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