A marketing professional from Chandigarh has sparked conversations on social media with his unconventional analogy comparing client relationships to dating. Jatin Gulati, COO of Praper Media, shared his approach on LinkedIn, saying he treats every client like his girlfriend — but clarified, “Not like that creepy guy from your college.”

Gulati explained that when a client genuinely matters, the work stops feeling like just another assignment. “You stop seeing it as just another project. You start caring,” he wrote, before outlining five strategies for nurturing long-term client relationships.

He began by stressing the importance of understanding a client’s moods , noting that recognising how they respond on good versus bad days can prevent unnecessary friction.

Next, he highlighted ove

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