You’ve probably heard of greenwashing, where a company uses advertising spin to make its products out to be more environmentally-friendly than they really are.

Then there’s pinkwashing, which is when brands declare themselves allies to LGBTQ+ communities, but do little of substance to actually back that up.

Bluewashing is a practice by which businesses exaggerate their commitment to social justice causes.

In Australia, we also have to contend with black cladding.

Like greenwashing, pinkwashing and bluewashing, black cladding is a form of deceptive conduct.

It’s when a business misrepresents itself as Aboriginal-owned. And unlike greenwashing, pinkwashing and bluewashing, the targets of the deception aren’t just the unwitting public.

Since 2015, the Commonwealth government has had an

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